Hi, I'm Selen.

As a fractional design leader, I help businesses develop better services, processes, and systems that have a lasting impact through collaborative leadership.

Drop me a lineSet up a free 30-minute call

Fractional design leadership: Expertise when you need it

Fractional leadership is a flexible and cost-effective way to bring senior-level expertise into your organization without the commitment of a full-time hire.

Whether you need strategic guidance, solution-oriented leadership, or team mentorship, I provide tailored solutions to drive innovation and align design efforts with business goals.

Beyond visuals, design leadership is about delivering the right solutions at the right time in the right way. From shaping systems and processes to structuring organizations, as I did at Paribu and SHERPA, I ensure functionality, scalability, and impact across all levels.

Want to know if a Fractional Design Leader is right for your business?

Unlike a consultant, advisor, or freelancer, a fractional leader collaborates as an integral part of your team, bringing senior-level expertise and the ability to deliver results within a defined timeframe or focus area, much like a full-time leader.

Here's a quick guide to help you know when to hire a Fractional Design Leader:

01Scaling
IssuesIs your company growing rapidly, but your design team is struggling to keep up?
02Stuck
in a RutIs your brand feeling stale but you don't have the bandwidth to overhaul it?
03Cost
ConstraintsDo you need a top-tier strategist without paying a full-time C-suite salary?
04Are you
pivoting?If your business is changing direction or launching a new product, an FDL can help guide that change.
05Lack of design leadershipDo you have a talented team but no clear leader to guide them?

If you nod yes to more than one of these, let's meet

Tailored services for every design need

Explore how I can help your organization thrive through collaboration, innovation, and a scalable approach

01Strategic design leadership

Establishing vision and strategy.
Aligning design goals with business objectives.
Measuring impact.

02Solution-oriented expertise

Leading high-impact initiatives.
Developing scalable systems and processes.
Driving user-centric product and service innovation.

03Team development and mentorship

Recruiting top talents.
Training and coaching design teams.
Building cross-functional collaboration.

Whether you're seeking strategic guidance, tackling a complex project, or scaling a design team, I can help. Let's discuss how fractional design leadership can transform your organization.

Get in touch

A glimpse of my work experience

With over 15 years of experience designing systems and processes, I am passionate about leveraging the transformative power of data-driven design and technology to develop impactful solutions.

Throughout my career journey, I've had the privilege of leading multidisciplinary teams to innovate and achieve lasting results across fintech, B2B, e-commerce, and IoT.

Recently, I served as the Design Director at Paribu, a leading blockchain company in Turkey, guiding its design vision and strategy. Before that, as a founding member of SHERPA, I led the development of scalable, user-centric digital products and services from the ground up.

I started my career at some of Turkey's top advertising and production agencies, where I developed my creative and strategic skills. Since 2010, I have transitioned to digital product design and strategy, focusing on a collaborative and results-driven approach for every project I led across various sectors.

As a fractional design leader, I align creative vision with user needs and business goals to deliver impactful solutions. I advocate for collaboration, enabling a culture where diverse teams can thrive, innovate, and achieve excellence in design.

Fractional design leadership tailored to startups and scale-ups
2024 - Present
PARİBU
2022 - 2024
SHERPA
2013 - 2022
KEYFRUIT
2010 - 2013
Various roles at some of Turkey's top advertising and production agencies.
2002 - 2010